Whitenicious, by Dencia, which is sold online for $150 per 60 ml and is advertised as a Knees and Elbows moisturizing cream and skin lightener, defied heavy criticism to prove a hit in Nigeria.
Dencia posted on twitter: “What just happened? Whitenicious just sold out. Wow, restocking and will have more products by January 10th but you can place orders.”
A recent study by the University of Cape Town suggests that one woman in three in South Africa bleaches her skin. The reasons for this are as varied as the cultures in this country but most people say they use skin-lighteners because they want "white skin".
The World Health Organization has reported that Nigerians are the highest users of such products: 77 per cent of Nigerian women use the products on a regular basis. They are followed by Togo with 59 per cent; South Africa with 35 per cent; and Mali at 25 per cent.
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